I am an experienced in-house senior graphic designer/creative lead with a career spanning the private, public and non-profit sectors. I have delivered commercial impact and measurable results in diverse industries, including education, civil engineering, energy, healthcare, housing, charities and finance. This varied experience, alongside my business acumen and consultative approach, all set me apart.

Why Jim?

  • Deep strategic alignment: Expert at bridging the gap between high-level business strategy and audience engagement, ensuring every design serves a clear commercial objective

  • Specialist in complex data visualisation: Ability to simplify intricate data into compelling visual narratives, making complex information accessible and actionable

  • End-to-end campaign management: Creative handling of multi-channel campaigns, from initial concept through to final execution

  • Methodical and deadline-driven: Renowned for a disciplined, methodical approach that ensures high-quality work within tight, high-pressure timeframes

  • Collaborative professionalism: A proven team player who is approachable and professional, with a history of being cited as an "asset" to in-house teams

  • Consistent reliability: Responsive, not reactive. Committed to exceeding expectations, ensuring projects are delivered on time and to a premium standard

  • Diverse industry versatility: Brings a wealth of experience, offering a broad perspective that can be applied to any brand challenge

  • Award-winning comms: Track record of delivering high-impact communications that have received industry recognition.

Current role (2020 - present): Senior Graphic Designer at GreenSquareAccord (GSA)

GSA is a housing association established in 2021 following a merger of GreenSquare Group and Accord Housing Association. Having previously served as Accord’s lead creative for four years, I was invited back to the company pre-merger to roll out, manage and develop the new GSA brand.

Responsibilities:

  • Brand guardian - author and owner of brand guidelines and corporate templates

  • Managing design requests from all levels of the organisation

  • Maintaining and updating our website and SharePoint intranet

  • Identities and logos for strategies and projects

  • PowerPoint decks and PDF presentations

  • Editorial design for newsletters, magazines and reports

  • Infographics and data reporting

  • Social media campaigns

  • Email design

  • Filming and video editing

  • Applying our brand to in-person events such as ceremonies and conferences

  • Print design of flyers, leaflets, posters and brochures for customer-facing teams

  • Occasional animation and motion graphics

  • Briefing and managing outputs from freelance designers and print suppliers

Key achievements:

  • Transformed a complex corporate strategy and business plan into an engaging and accessible visual narrative for colleagues and stakeholders, aligning them with the new corporate vision. My design work won Gold in the Best Business Change category at Communicate Magazine’s 2024 Internal Comms & Engagement (ICE) Awards. View work >

  • Created an immersive training tool to bridge the empathy gap between colleagues and the lived reality of complex tenant issues, specifically damp and mould. The Trials of Mrs Tranter - a ‘murder-mystery’ style evidence game - has been ‘played’ by over 500 colleagues to date. 94% report a clearer understanding of their role in tenant complaints. It has contributed to a 43% reduction in customer complaints. The project’s success has established GSA as a leader in innovative employee engagement. View work >

“Jim has been at the heart of a transformation of our visual language and design output. His high-quality, vibrant design, his can-do attitude and his friendly approach are all sources of high praise among his colleagues.” — 'Outstanding Contribution' prize nomination, GSA staff awards


Previous role (2017 - 2020): Graphic Designer at AECOM

AECOM is an American multinational infrastructure consulting firm. I joined their UK Major Pursuits Team in 2017 as a bid designer. Tasked with elevating their competitive edge in the global infrastructure market, I led the design of high-stakes, multi-billion-pound bids. I transformed complex technical data into visually intuitive narratives that resonated with clients, ensuring that dense engineering content remained both accessible and highly persuasive. My bids provided a significant commercial advantage, differentiating the firm from competitors and instilling confidence in clients. My designed submissions streamlined the decision-making process for evaluators and played a critical role in securing major contracts, helping AECOM maintain a win-rate of 60-80%. View work >

“His creativity on our major bids has resulted in a high win conversion rate and positive feedback from clients and all he works with… Not only is he exceptionally talented, and a joy to work with, Jim always delivers.”— Helen Brickley, AECOM

Full work history available on my Linkedin profile.

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